Article Service Secrets: Forget SEO Optimisation, It's So Last Season Darling

Article Service Secrets: Forget SEO Optimisation, It's So Last Season Darling

By: Justin Stephen Arnold

Article service professionals and SEO article writers can often be a rather cagey lot, keeping their cards close to their chests. Or are their hands clutching at nothing in the hope you don't realise? The fact is that a great many article service companies are clutching at last year's article writing methods and search engine optimisation tricks. In fact, if an article service suggests that there are tricks to writing articles which will appeal to the search engines, they're almost certainly woefully out of date.

But don't let that lead you to believe that there are no appropriate or successful methods, because there certainly are. The difference is that 'trick writing' simply doesn't work anymore, whereas good quality, solid writing will almost certainly outstrip the competition.

It's crazy to even think for a minute that powerful global search engines such as Google and Yahoo would be fooled by a few home based scribblers ploughing reams of content onto the web which would fail even a primary school level of English. They're a little cleverer than that, and to not give the search engines such credit is to fail before even getting started.

The trick to article marketing is that there is no trick - it's almost entirely about common sense, good solid content, readable English, and articles optimised for humans rather than merely robots.

Of course, those article services still working under the assumption that it's 2007 will be claiming that it's important to think about keyword densities. This is almost laughable if you think about it. Firstly, it's well known that Google frowns on keyword densities of anything more than about 1-2%. Anyone working towards 5% or more is liable to not just have their articles and websites demoted in the search results pages, but may well find their site blacklisted entirely.

But to consider why the concept of keyword density targets is so laughable, just think about why Google has settled on being happy with around 1-2% keyword density. The answer is so simple it's almost too obvious for most people to see.

Imagine writing an article about mobile phones, and imagine your chosen key phrase was 'buy a mobile'. If you were genuinely writing an article for, say, a magazine or a newsletter, then you'd be writing in a natural manner, without forcing the keyword or keyphrase in any way. But your key phrase would still occur, because it's what the article is all about.

So, in other words, writing about a subject in a sensible, natural way is likely to generate about a 1-2% density of your keyword or keyphrase. That's why Google are happy to accept that level of keyword occurrence, and that's why writing naturally in a way which is largely indistinguishable from the kind of article which would appear in print and offline is now the most successful way of article writing for the web.

The search engines now scan articles to identify the likely context. Once the context has been identified, the relevancy is decided based on the proportion of context sensitive vocabulary which occurs in the article compared with the majority of other articles written on that subject.

So if I was writing an article on how to 'buy a mobile' then it would be reasonable to expect words such as 'SIM', 'handset', 'reception', 'call', 'tariff' and so on to occur. By pushing the keyword phrase too much, the search engines will demote the article. By focussing on the keyword so much that the rest of the article is merely filling will reduce the credibility and relevance of the article in the eyes of the search engines, and so it will be demoted.

It is only by writing articles in a way which ensures the chosen keyphrase is used sparingly, with the rest of the article incorporating contextually relevant vocabulary in a natural way that your articles will earn their keep. You can either call this a trick, or just call it good, sound writing, targeting people not robots. For some people it can be more difficult to write in this way than to write for the bots and spiders, in which case using an article service is likely to help ensure your SEO articles are read, not rotten.

About the Author:

Stop spinning rubbish, and start getting business! Find out how a professional article service can push your website to the top of Google. Hire a native English speaker, former English teacher and professional writer to create 100% unique LSI optimised articles for you from just £6.

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